Win Today with Christopher Cook

Get Unstuck. Reclaim Your Purpose. Win Today.

Breaking-Up with the Distracted Lifestyle

Distraction is an enemy to progress. Distraction is an enemy to emotional health. And distraction will slyly shutdown the development of your growth while tricking you into thinking you’re actually making strides in life.

Distraction is an enemy to progress. Distraction is an enemy to emotional health. And distraction will slyly shutdown the development of your growth while tricking you into thinking you’re actually making strides in life. C.S. Lewis said, “We are always falling in love or quarreling, looking for jobs or fearing […]

Dropping the “God Card” and Finding Your Calling

Everyone has something to contribute to the world, and when you find out who you really are and discover the unique significance of your life, you won't ever want to be someone else.

Twice a year, a new season of The Voice begins. And each season, I eagerly anticipate an evening full of jaw-dropping moments as ridiculously talented people step into the national spotlight for five months of musical entertainment. On the other side of the coin, however, I often sit in amazement […]

Core Values that Build a Life of Significance

Core values anchored by integrity-driven character bridge the gap between saying one thing and doing another.

“Fake it ’til you make it.” We’ve all heard that statement—and if we’re honest—have put it into action at some point in time. But you can only fake it for so long until the train called “momentum” stops moving. At some point, what you actually believe will catch up to […]

10 Reasons Why You Should Procrastinate

For years, I've been taught to avoid procrastination like the plague. But lately, I've taken time to research why procrastination may actually be beneficial to you and me. As it turns out, my findings weren't as shocking as I expected.

For years, I’ve been taught to avoid procrastination like the plague. But lately, I’ve taken time to research why procrastination may actually be beneficial to you and me. As it turns out, my findings weren’t as shocking as I expected. Here are the top 10 reasons why you should procrastinate, […]

The Top 5 Most Read & Shared Posts of 2016 (so far!)

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Summer is officially here, and I couldn’t think of a better way to kick things off by inviting you to check-out my top five most read and shared posts of 2016. Whether you’ve read them before or may have missed one (or all!), I’m really confident that the content within […]

Why the Best Things Happen in the Margin

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Tuesday, June 7, 2016 on an afternoon phone call: “I’m so sorry, but I won’t be able to get that done for you this week,” I said. “Next week?” he asked. “Honestly, no. You know, I need to be straightforward. I know I’ve said ‘yes’ a lot, but I have […]

While You’re Alive, Make Sure You Really Live

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While you’re alive, make sure you really live. It’s a statement I’ve made several times before, but one I can’t escape, especially lately. Last Thursday was a hard day. Contrasting the cloudless sky and warm June weather, I attended the funeral of the mom of a friend—an experience that casted […]

There’s No Such Thing as Overnight Success (Unless There Is…)

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There’s no such thing as overnight success. Unless there is. I can’t go a day scrolling through social media without being barraged by advertisements that promise the silver bullet “Earn $200,000 in your first month with our training” or “Build the followers and fan base you deserve in 12 months.” […]

Why a Safe Life is a Mediocre Life

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Legendary author Stephen Pressfield said, “Writing isn’t hard. Sitting down to start is hard.” And so it is with most other areas of life. Last week, I compelled you to commit to being a finisher; someone who is dedicated to not settle for 80% but one who closes deals and […]

Are You Paving a Road to Mediocrity?

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Finishing what you start—and more importantly, finishing what you say you’re going to start—is the difference maker between “trying” and “doing,” and dare I say, the difference between those who simply dream and those who realize their dreams. In fact, finishing what one starts it is a key character quality of people […]